Boston’s Meat Grease BBQ Sauce Logo + Package Design

We teamed up with Justin Reed, owner of Extreme Tailgators Backyard Barbecue, to design the logo and packaging for a new line of BBQ Sauces he was rolling out, Boston’s Meat Grease!

Justin, who is not only the owner and head chef but also a firefighter serving the community of Hanover, already had the creative idea of packaging the sauce in 8oz cans so what he needed was some branding elements that helped it standout even more.

The objectives for the project were to design a logo that was a simple wordmark while creating a text heavy label that was simple, with a retro-modern rustic feel. Overall it must feel craft quality, be easily identifiable and emit confidence. In following the objectives the main points of communication were brand, style, “Original Recipe”, and the fact that it was made locally.

After presenting multiple options to Justin he chose the logo and label combination that was modern-rustic, as well as simple and identifiable. The overall design has a clean, approachable look that welcomes the consumer with a backyard look and feel. With an abundance of beige labels in market, this simple 3 color design set on white will immediately standout on shelf. The changing flavor text, as well as the color difference in the BBQ Sauce banner help to differentiate between styles.