Barley Creek Distillery

The team at Barley Creek Brewing Company approached Fat Basset Design with the opportunity to redesign the packaging for their line of spirits. The goal of the refreshed creative was to develop a brand block that appealed to tourists coming in from NYC, New Jersey, and Philadelphia, while also being a proud gift for locals to give when visiting friends.

To accomplish this goal, we set up a series of touch points that needed to be achieved which included being recognizable and visually appealing, while also developing a system versatile enough to handle a variety of unforeseen styles.

Objectives:
• Create versatility
• A vintage and industrious feel
• Crisp, clean, simple look

Target Market:
Vacationers from the New York, New Jersey and Philadelphia areas
Locals to the Pocono Mountains

There are a number of elements within the creative that solve for the above touch-points. A couple to note are the postage stamp border to reflect tourism and the abundance of balanced negative space highlighted by the sharp contrasts between black and white, and a hit of color. Another element we pushed was a tactile label, using combination emboss/deboss, as well as the knockout of the barley leaf at the center of all styles, allowing you a clear view of the liquid inside.

This was on of those opportunities where less was more, and by using a few simple elements balanced appropriately, we were able to accomplish the overall objective. And with the help of Resource Label Group, we were able to bring these labels to life!

As always we hope you enjoy the creative but the whiskey is WAY better, so if you’re in the Tannersville, PA area swing by Barley Creek to enjoy all they have to offer.

Photography done by MacKenzie Hennessey